Etika Bisnis Syariah dalam Praktik Pemasaran Produk Parfum

Abstract

This study examines the application of Islamic business ethics in the marketing practices of perfume products. Using a library research approach, the research explores principles of honesty, justice, trustworthiness, and social responsibility as the foundation of Islamic business conduct. The discussion focuses on the concept of halalan thayyiban, the legal status of alcohol in perfumes, as well as ethical aspects of promotion, sales contracts, and customer service. Findings indicate that perfumes can be marketed in accordance with Islamic law as long as their substances are pure, beneficial, and not harmful, while alcohol use is permissible if not derived from khamr and remains within the limits set by authoritative institutions. Furthermore, promotional activities must be carried out with honesty and transparency, sales contracts must fulfill the requirements of Islamic law, and customer service should be delivered with sincerity and humility. This study concludes that perfume business practices in the perspective of sharia are not merely profit-oriented but also aim to bring blessings and welfare to society.

Keywords: Islamic business ethics, halalan thayyiban, alcohol in perfumes, sales contracts.