Implementasi Etika Bisnis Syariah Pada Strategi Pemasaran Parfum
Keywords:
Islamic Business Ethics; Marketing Strategy; Perfume; Consumer Trust.Abstract
Islamic business ethics is a business principle based on the values of honesty, justice, transparency, and public benefit. This study aims to analyze the implementation of Islamic business ethics in perfume marketing strategies. The method used is a literature study by reviewing various relevant scientific sources. The results indicate that the implementation of Islamic business ethics can be carried out through honest product information, the use of halal ingredients, fair pricing, trustworthy service, and promotional activities free from fraud and manipulation. The application of these principles can increase consumer trust and loyalty, strengthen business reputation, and support business sustainability. Therefore, Islamic business ethics serves as an important foundation for developing competitive perfume marketing strategies that are in accordance with Islamic values
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Copyright (c) 2026 Ruqiah Ramadhany Efendi Pohan, Marsya Fahira Aulia , Rifki Candra Firzatullah , Tio Nugroho, Zahrina Razali
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