Strategi Pengembangan Wisata Minat Khusus Dengan Menggunakan Konsep 3A+1I Di Wisata Ikan Larangan Lubuak Tabek Jorong Paninggiran Bawah

Abstract

The purpose of this study was to determine the strategy used in developing the Larangan Fish Tourism in Lubuk Tabek, Jorong Paninggiran Bawah using the 3a + 1i (Attraction, Accessibility, Amenity, Institution) concept. This study is a qualitative descriptive study conducted in Nagari Nan Limo, Jorong Paninggiran Bawah, Pelupuh District. The data used were secondary and primary, obtained directly or indirectly by conducting in-depth interviews with informants. Data analysis techniques were data collection, data reduction, data presentation accompanied by a SWOT analysis, and drawing conclusions. The results of the study showed that the development of this tourism applied the 3A + 1I  concept, with manjalo activities as the main attraction, although more intensive promotion and additional attractions such as rafting were needed. Accessibility constraints require road and directional improvements, as well as supporting facilities such as toilets and prayer rooms for visitor convenience. Institutions play a role in counseling, promotion, cooperation with local communities, and enforcement of regulations to protect the environment and culture. The SWOT analysis shows great potential with challenges to be overcome, such as improving attractions, accessibility, facilities, and the active role of institutions and local communities to make Wisata Ikan Larangan Lubuk Tabek a sustainable destination that benefits the community